Why Buy at Crown Motors

Family-Owned Since 1986

In 1986, Craig and Emilie Wierda bought a small Cadillac Oldsmobile dealership in Holland. Forty years later, Crown Motors has grown into one of the largest dealership groups in West Michigan, and we are still locally owned and operated. Here is what that means when you shop with us.

10 Brands, One Name You Know

Toyota, Honda, Mazda, Volkswagen, Buick, Cadillac, Chrysler, Dodge, Jeep and Ram, all under the Crown name, plus Crown Motors Wholesale. Compare brands right here in Holland.

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Gas, Hybrid and Electric Options

Whether you want a proven gas engine, a fuel-saving hybrid, a plug-in hybrid or a fully electric vehicle, our brands give you real choices. Options include the Honda CR-V Hybrid, Toyota RAV4 Plug-in Hybrid and Cadillac LYRIQ.

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Nearly New Vehicles and Service Loaners

Our Nearly New vehicles are lightly used courtesy and loaner vehicles from our own stores, a smart way to get a late-model vehicle for less than new. When your car is in for service, complimentary loaner vehicles are available when you schedule in advance, and we offer free shuttle service within Holland and Zeeland.

Browse Nearly New

Pre-Owned You Can Trust

Complimentary CARFAX Vehicle History Reports come with our pre-owned vehicles, so you know a vehicle's story before you buy. Shopping certified? Our certified pre-owned Buick, Cadillac, Honda, Mazda and Toyota vehicles meet the manufacturer's inspection standards and include factory-backed warranty coverage.

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Rewards That Keep Going After the Sale

Buy from Crown and you are automatically enrolled in Crown Service Rewards: earn 5% back on service, up to $100 at a time, toward future maintenance and repairs. You also get 10% off accessories for 90 days after your purchase, a $100 reward when someone you refer buys from Crown, and a $500 trade-in bonus toward a new vehicle once you have spent $500 in our service department.

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Certified Service for Every Make

Our manufacturer-trained and certified technicians service all makes and models, and every visit includes a complimentary multi-point inspection. Enjoy complimentary snacks and drinks in our showroom while you wait, or schedule your appointment online.

Schedule Service

A Team That Takes Care of Its Own

Through the Crown Family Cares Plan, our team members help one another through hardship, from unexpected medical bills to natural disasters, with requests reviewed by a committee of seven Crown team members.

About Crown Family Cares

Rooted in Holland

Holland has been home for 40 years, and we are proud to give back to the community that has supported us. We have built lasting relationships with generations of customers across West Michigan.

Straightforward Buying

We believe in upfront, honest pricing with no gimmicks or surprises. Start online by browsing inventory, valuing your trade or applying for financing, then finish with us in Holland.

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